AST Sports Science Changes the Bar Scene With - MUSCLEBAR

Released on: October 29, 2007, 8:57 am

Press Release Author: Robyn Hansen AST Sports Science

Industry: Food & Beverage

Press Release Summary: AST introduces the first ever protein bar with creatine and
BCAAs

Press Release Body:

Golden, Colorado October 24, 2007- AST Sports Science introduces the ultimate in
muscle-building nutrition bars. Aptly named MUSCLEBAR, this new muscle-building
phenom is packed with 22 grams of protein, 26 grams of high-energy carbohydrates and
7 grams of lean lipids with no trans fats. What sets this new bar even further apart
from the field is a special integrated \"anabolic-formulation\" containing a potent 5
grams of micronized creatine and 4000mg dose of BCAAs in each bar. All this with
zero sugar and a taste that is out of this world! One bite will make athletes wonder
if AST stole grandma's brownie recipe. It\'s simply that good and the ground breaking
MUSCLEBAR delivers scientifically proven muscle-building nutrients with each bite.

The new MUSCLEBARs are created specifically for hard-training athletes who are
looking for the ultimate on the go, high-energy, muscle-building protein bar. They
deliver the athlete critical building blocks and key ingredients that support muscle
recovery and growth. MUSCLEBARs are formulated with the same high quality
performance protein as the best-selling Vyo-Pro protein bar that athletes around the
world have been benefiting from for years. Now with anabolic ingredients not found
in any other protein bar, MUSCLEBAR is the premier performance bar available.

\"When our research department set out to develop MUSCLEBAR, we took the same
approach we take with our award-winning supplement line.\", says Paul Delia, CEO of
AST Sports Science. \"Instead of making a glorified candy bar and calling it a
protein bar, we formulated MUSCLEBAR with scientifically proven ergogenic
ingredients that have been shown in scientific studies to actually promote rapid
muscle growth. With MUSCLEBAR your not just getting a make-believe nutrition bar,
your getting a powerful muscle-building nutrition bar that goes to work supporting
rapid muscle-growth after the very first bite.\"


MUSCLEBARs are manufactured by AST Sports Science in Golden, and will be available
to purchase November 1, 2007. Visit www.ast-ss.com for more information.




About AST Sports Science
AST Sports Science is a sports nutrition research and development company dedicated
to advancing the effectiveness of sports supplementation and exercise through
scientific research and real world application. AST Sports Science is committed to
introducing new, effective, and "state-of-the-art" performance enhancing products to
the athletic community. www.ast-ss.com.



Media Contact
Robyn Hansen
AST Sports Science.
rhansen@ast-ss.com
800-627-2788


Web Site: http://ast-ss.com

Contact Details: AST Sports Science
120 Capitol Dr.
Golden, Colorado 80401

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